Title
Evaluating Colorectal Cancer Communications Campaigns: Guidance for Evaluating the Effectiveness and Impact of 80% by 2018 Communications Efforts
PDF
Description
The 80% by 2018 campaign is an effort by the National Colorectal Cancer Roundtable (NCCRT) through the American Cancer Society (ACS) to reach the goal of having 80 percent of adults age 50 or older regularly screened for colorectal cancer. In 2015, NCCRT released a communications guidebook to help organizations work towards this goal. The summary provides evaluation guidance for organizations that have adapted the tested messaging and other recommendations presented in the guidebook.
Date
Date
Pages
Pages
16 p.
Wilder Topic
Study ID
Project Information
National Colorectal Cancer Roundtable
The 80% by 2018 campaign is an effort by the National Colorectal Cancer Roundtable (NCCRT) through the American Cancer Society (ACS) to reach the goal of having 80 percent of adults age 50 or older regularly screened for colorectal cancer. Wilder Research provided evaluation guidance for organizations that used their communications guidebook and created an evaluation toolkit for measuring activities to increase screening and awareness.
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