Evaluating Colorectal Cancer Communications Campaigns: Guidance for Evaluating the Effectiveness and Impact of 80% by 2018 Communications Efforts

The 80% by 2018 campaign is an effort by the National Colorectal Cancer Roundtable (NCCRT) through the American Cancer Society (ACS) to reach the goal of having 80 percent of adults age 50 or older regularly screened for colorectal cancer. In 2015, NCCRT released a communications guidebook to help organizations work towards this goal. The summary provides evaluation guidance for organizations that have adapted the tested messaging and other recommendations presented in the guidebook.

Date

Authors

Pages

16 p.

Project Information

National Colorectal Cancer Roundtable

The 80% by 2018 campaign is an effort by the National Colorectal Cancer Roundtable (NCCRT) through the American Cancer Society (ACS) to reach the goal of having 80 percent of adults age 50 or older regularly screened for colorectal cancer. Wilder Research provided evaluation guidance for organizations that used their communications guidebook and created an evaluation toolkit for measuring activities to increase screening and awareness.

See everything related to this project.