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Research Project

Protect Minnesota

Protect Minnesota worked with Wilder Research to learn about how…
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Protect Minnesota worked with Wilder Research to learn about how to communicate with white men who own firearms and live in greater Minnesota about mental health and suicide prevention.

Project Reports

Preventing Firearm Suicide Among White Men Who Own Firearms in Greater Minnesota: Findings from Interviews with Firearm Owners and National Messaging Experts

2022

Wilder Research conducted interviews with national messaging experts and white, male, firearm owners in greater Minnesota. Respondents were asked for their suggestions for trusted messengers who could share communications about firearm suicide prevention, suggestions for framing messaging and the types of content that should be shared, safe storage practices, and how they and other firearm owners would respond to a mental health crisis and the barriers that prevent people from intervening in a crisis.

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