A Marketing Plan for Effectively Communicating with Parents: Trust, Two-way Communication, and Technology are Key Requirements

Wilder Research used discussion groups and key informant interviews to learn about parents’ preferred communication methods regarding child development information and early education opportunities.

Project Name

Communication Strategies to Reach All Parents

As part of Minnesota’s Pre-K Planning Grant, the purpose of this study is to learn about the experiences of parents of young children in order to tailor effective ways to communicate with them about child development and early education opportunities.

Authors

Richard Chase Jennifer Valorose

Chase, Richard

Valorose, Jennifer

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Project Report