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Project Report

A Marketing Plan for Effectively Communicating with Parents: Trust, Two-way Communication, and Technology are Key Requirements

Date Modified:
2025-06-18
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Wilder Research used discussion groups and key informant interviews to learn about parents’ preferred communication methods regarding child development information and early education opportunities.

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As part of Minnesota’s Pre-K Planning Grant, the purpose of this study is to learn about the experiences of parents of young children in order to tailor effective ways to communicate with them about child development and early education opportunities.

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