Twin Cities Mobile Market has announced that it will add a second grocery store on wheels to bring fresh, affordable foods closer to home for thousands of Twin Cities residents.
A program of the Amherst H. Wilder Foundation, Twin Cities Mobile Market uses a converted metro transit bus to store and sell fresh foods at affordable prices in areas where access to grocery stores is limited. The program launched in December 2014 and currently serves 19 sites in Saint Paul. Customers have made more than 5,000 purchases from the Mobile Market, with fresh produce being the top-selling offering. 68% of customers report that they eat more fruits and vegetables because of Twin Cities Mobile Market.
The success of the program indicates a great need for healthy food to be more accessible. In order to meet the demand, Twin Cities Mobile Market will add a second mobile market and expand its service area. A second bus is in the process of being retrofitted with all the equipment necessary to store and sell fresh foods. Produce, meat, dairy products and dry goods will be available at or below market rates.
“We love hearing from customers about how the Mobile Market has improved their diets and eating habits. But we know there are many more people who need better access to healthy foods for their families,” says Leah Driscoll, Twin Cities Mobile Market program director.
To offset the cost of transforming a bus into a grocery store on wheels, the program has launched the “Get on the Bus” crowd funding campaign. Gifts made through this campaign will help make fresh, healthy foods more affordable and accessible for thousands of Twin Cities residents.
More information about Twin Cities Mobile Market and the Get on the Bus crowd funding campaign is available at www.twincitiesmobilemarket.org.